Price localization
An exchange rate doesn’t make a price local
$9.99 becomes R$49.99 in Brazil — a US price in another currency. Amply sets each country’s price on local terms and sends it to the store.
Yardstick
Brazil
· $9.99 a month
Converted at the market rate
R$49.99
Local price · PPP
R$23.99
52% lower than converted. Based on what money buys in each country.
Example: $9.99 a month, rates of 25 Oct 2026, before store price points.
How it works
From yardstick to store in three steps
Step 1
Connect your store key
An App Store Connect key or a Google Play service account. No SDK, no app release.
Step 2
Choose a base price and an index
Purchasing power, Big Mac, Netflix, Spotify — or your own. Pick .99, .95 or round endings.
Step 3
Review the draft, then send
See every territory first. Edit or skip a country, pick a start date, send.
Local terms
Local doesn’t only mean cheaper
Same $9.99 plan, purchasing-power index. Prices fall where money buys more and rise where prices run higher.
Brazil
-52%
R$49.99 → R$23.99
Money buys more here. The price comes down.
Germany
-22%
€8.99 → €6.99
Close to the US. A small step down.
Switzerland
+13%
CHF 7.99 → CHF 8.99
Prices run higher. So does yours.
Start small
Try it in a few countries first
See what local prices do in your own markets before you change them everywhere.
Pick a handful of countries
Select only the countries you want to try. Skip the rest one by one, or a whole continent at once.
Watch those markets
Read them in your store reports. Amply keeps every old and new price with its date.
Add the rest when you’re ready
Make one more change for the other countries, and skip the ones you already priced.
Indexes
Write the policy once. Reuse it in every app
An index sets each country’s price relative to your base. Start from a system index or build your own — every app in your organisation can use it.
Purchasing power
What the same money buys in each country.
Big Mac
One familiar product, priced everywhere.
Netflix and Spotify
How two global subscriptions price themselves.
The store’s own matrix
Apple’s and Google’s equivalents, if you prefer them.
Your own index
Edit it, or upload a spreadsheet. Reuse it in every app.
From a past change
Turn prices you already sent into a reusable index.
Control
Nothing reaches the store until you send it
Draft
Every country’s new price, before anything moves. Edit or skip any of them.
Checked
A price the store would refuse is held back, with the reason.
Scheduled
Pick the start date. On iOS, current subscribers can keep their price.
Sending
Each territory reports sent, unchanged or failed. Retry in one click.
History
Old and new price for every country, and who sent the change.
Access
What Amply needs from you
One key per store. Amply stores it encrypted and uses it only to read and update store prices. Revoke it any time in the store console.
App Store Connect
An API key with the App Manager role.
Finance is not enough — it can only read prices.
Google Play
A service account with View app information and Manage store presence.
No orders or refunds permission needed.
Before you connect a key
No. Amply talks to App Store Connect and Google Play through their APIs, with a key you create. Your app and its build stay as they are.
An App Store Connect key with the App Manager role, and a Google Play service account with View app information and Manage store presence. Keys are stored encrypted and used only for store prices.
Yes. Every change starts as a draft with the new price for each territory. Nothing is sent until someone applies it.
Your base price × the country’s coefficient in the index you pick × the day’s market rate. It is rounded to your ending — .99, .95, .00 or .50. On iOS it then snaps to a valid App Store price point, so the final price can differ slightly from the example.
On the App Store you choose: new subscribers only, or everyone. Price decreases always reach everyone. Offers apply to new redemptions only.
Amply doesn’t promise a conversion lift. Start with a few countries and watch those markets in your store reports. Expand only when the result makes sense for your business.
No. Price localization is part of every Amply plan, Free included.
Still have questions? [email protected]
Price for the people who pay
Connect a store key, pick a yardstick, review every country. In every plan, Free included.